OUR Assets
We invest capital in sports assets that offer a balanced risk approach across the group, operating within three divisions:
Professional Rugby, Active Lifestyle & Soccer
Professional RugbyActive Lifestyle
Soccer DEVELOPMENTSPORTS MARKETING
Professional RugbyActive LifestyleSoccer DEVELOPMENTSPORTS MARKETING
Professional Rugby
Professional Rugby at its core
Rugby is a unique sport with great values, and loads of room for improvement, which offers great potential for better structures and governance.

We take good, yet underperforming, clubs and help them: i.e. player pooling, central skills on recruitment and coaching and development paths.
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Active Lifestyle
Mass Participation Endurance
We invest in and aquire heritage running, cycling and triathlon races. We provide expertise in operations, marketing, branding and commercial verticals, amongst others. Our focus is on building an unrivalled 365 value proposition for participants and partners alike from registration to race weekend.
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Soccer DEVELOPMENT
The Beautiful game
This division focuses on mass youth participation rather than the top pro clubs. It targets new formats, inclusive camps/academies and utilises legendary players post professional career.
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SPORTS MARKETING
Augment Your Race 
Augment Your Race (AYR) provides comprehensive sports marketing solutions designed to elevate race events from start to finish line. By leveraging data, brand strategy, and cutting-edge creative design, AYR transforms race events into thriving communities and maximizes participant registrations. This holistic approach ensures not only a successful launch but also sustained engagement and growth, making AYR a powerful partner for race organizers looking to achieve their long-term goals and deliver exceptional experiences.
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